Are you tapping into the full potential of your brand? We build on a unique approach to develop a brand strategy for you, one that can transform your business. By focusing on the way your audience interacts with you, we develop creative solutions that deliver the most valuable brand engagement. Sabz Afrang Film has developed creative strategies for countless brands over the years, and is able to offer targeted solutions compatible with the needs of different brands.
Brand research
Brand research helps companies build a powerful brand that stands out. Brand research helps managers develop an insight into market conditions and the status of their brand. It also helps you make conscious planning to promote your products and services. Sabz Afrang Film helps you build on market conditions to identify your competitive edge and formulate novel ideas and strategies to get into target markets.
Brand positioning is the process of placing your brand in the minds of customers. It’s not just a tagline or a fancy logo; rather, it plays an important role in setting your business apart. Only when a brand is viewed as favorable, valuable and credible does it occupy a good position in the minds of customers and top-of-mind awareness kick in when they decide to buy something. Simply put, brand positioning creates an image unique to your business; as a result, your name is etched in the memory of customers.
marketing strategy
Various brands need ideal advertising strategies to systematically advance their corporate goals and make their marketing activities compatible with them. A marketing strategy is a set of efforts to build brand awareness and drive sales. It encompasses measures to introduce new products, determine the conversion rate, boost the number of social media followers, get into small markets and engage the current customers. Startups, small businesses, and large corporations build strategic ad campaigns using a blend of marketing channels, both traditional and digital. The former includes television ads, print ads and billboards. Digital advertising tactics, on the other hand, cover SEO-based content marketing, social media marketing, and email marketing campaigns. A good advertising strategy determines every team member’s role in achieving the company’s goals—whether it is connecting with a target audience, luring new customers, or reaching new sales targets. The prime responsibility to implement this falls on the company’s marketing department. That, however, does not mean members of the product team and support staff play no role in helping the company reach its goals and boost its bottom line. Having developed a thorough insight into brand needs and opportunities, Sabz Afrang Film helps you formulate an optimal strategy and get closer and closer to your goals.
Media strategy
In a fast-paced, highly competitive world, media is more than just an important element. Businesses need effective media channels to reach their target audience, build brand awareness, create demand for their products and ultimately close sales. Brands need to have a good media strategy and content creation in order to reach out to potential customers in a creative way to meet their marketing goals. The world of modern media consists of many different layers and subsections. A thorough understanding of the key elements of each of them is essential to working out a media strategy. No two businesses are the same. That means every brand has a unique media strategy depending on its goals, business needs and audience. With years of experience in the field of media strategy under its belt, Sabz Afrang Film has helped different industries identify their unique approach to accessing their target markets.
Creation of attractive content brings a flow of new customers to your business, promotes your brand and boosts sales. But in a crowded digital space, not every piece of content achieves its full potential. Thus, success directly depends on having an effective content.
Here at Sabz Afrang Film we develop the kind of content specifically geared toward your audience. Our content marketing services start with well-crafted designs and strategies to make more effective content for your brand. Even the best of content will underperform without a plan. Our creativity team uses meticulous planning to help you take major steps down that road. The process involves the following:
Storytelling and Main Message
Storytelling is a compelling way to communicate brand value. Of course, that is true only when you’re telling stories that resonate with your audience. Our creativity team uses authentic brand stories that captivate customers and build lasting loyalty. To tell a compelling story, you need an archetype to define your audience. Such a story builds on a key message to highlight the salient features of your target customers and conjure a certain pattern for them. This approach creates a brand-related feeling in the audience that turns out to be more lasting and etches a positive image of the brand in their memory.
